MapleLeaf

The challenge
Mapleleaf had a practice worth showing off, a genuine team, real treatments, real day-to-day energy, but none of it was making it online. Their feed ran in fits and starts, whoever had time that week, with no strategy behind it and nothing consistent enough to build an audience.

What we did
We rebuilt their social presence from the ground up: a strategy built specifically around their team and the treatments they wanted to grow, quarterly content shoots on-site, everything edited and scheduled in-house, and monthly reporting so the practice could see exactly what was working and why. Three posts a week, every week, for over six months and counting.

The results
Reach grew 2,900%. Video views grew 592%. Follower growth past 150 and still climbing.

But the number that actually matters is the one no dashboard can measure: patients mentioning it themselves when they walk into the practice. That’s not a vanity metric, that’s proof the content’s actually landing.

Still growing
Six months in, the momentum hasn’t slowed, it’s still three posts a week, still on strategy, still growing.

“Before we worked with MiSmile Media, social media had become a chore. The planning took a long time, it was hard to do, and it wasn’t getting done consistently. Now it’s much more consistent, much better organised, more engaging and patients actually mention it. So it is working. We love them.”
— Dr Ed Storey, Principal Dentist, Maple Leaf Dental