Paid marketing that drives patients, not just clicks
Spending a budget is easy. Spending it well, on the right people, at the right moment, in a way that actually drives patient flow, is where MiSmile Media excels.
That is what sets us apart.
More activity isn't the answer
A lot of dental paid marketing is judged on activity. The more changes we make, the more value we bring, right? Wrong. The decisions we make, based on years of experience and the millions of pounds we have spent, generates our knowledge of dental marketing. And means we put your budget in the right place, at the right time.
What's included
Discovery & Strategy
Understanding your practice, treatments and growth goals, then building a media plan around commercial priorities, not channel defaults.
- Google Ads strategy
- Paid Social strategy (Facebook & Instagram)
- High-value treatment campaign planning (Invisalign, implants & more)
- Full creative ad strategy
Launch & Optimise
In-house management, tested and refined against results, not guesswork.
- Landing pages built to convert
- Retargeting to keep your practice front of mind
- Ongoing creative testing & optimisation
- Budget allocated to what’s actually working
Reporting & Review
Clear, honest reporting tied to actual revenue-driving metrics, not vanity numbers.
- Transparent tracking & reporting
- Metrics tied to enquiries and revenue
- Regular strategy reviews
- Full visibility on spend and return
What this looks like in practice
Smmmile needed paid campaigns that drove revenue, not just leads. We tracked everything from ad spend to booked consultations to revenue, against a real monthly target from day one. In 4 months, £26,175.95 spend generated 508 leads, 407 consultations and £627,950 revenue — a 24.0x return on ad spend. We hit or exceeded target every month, reaching 109.2% overall.