Edinburgh Gums & Teeth

The challenge
Edinburgh Gums and Teeth had outgrown their old website. It no longer reflected the level of care, expertise, or premium experience patients actually receive in clinic, especially set against a prestigious Edinburgh address with a genuinely striking interior that the old site gave no hint of.

What we did
The practice already had a strong identity built around gum health, “it’s in our name for a reason”, and a genuine story behind every smile they treat, so our job was to bring that to life visually rather than invent something new. We built the site around the line “Every smile has a story. We help tell yours,” and wove Edinburgh’s skyline through the design as a recurring silhouette motif, tying every page back to the city the practice calls home. The site leads with real proof, patient reviews, Google ratings, and a running count of smile transformations, and gives Dr Axel Drews, “from a long line of dentists”, his own space to tell his story, not just list his qualifications.

The outcome
A website that finally closes the gap between the online impression and the in-person one, with over 322 smile transformations now proudly counted on the homepage, and a digital presence that feels as premium, personal and unmistakably Edinburgh as the practice itself.