Michael is our Non-Executive Director and has spent 15 years helping international brands achieve consistent and predictable growth.

At MiSmile Media, Michael works with us to develop leading marketing and growth initiatives that can benefit our dental practices, leaning on his previous experience in scaling brands such as Nintendo, Emirates & Tik Tok – enabling fast growth.

He believes strongly in aligning marketing with commercial and operational goals & workflows to achieve the maximum impact on overall business growth.

Fun fact: Michael  is an avid football fan, alongside his love for travelling the world.